AI share of voice index · updated 2026-09-28

Which brands do ChatGPT and Perplexity actually recommend?

A public, monthly measurement, category by category. We ask both assistants the twelve questions a buyer types when choosing a vendor, then count who gets named and which websites the assistants read to decide. No vendor is involved; the data is CC BY, reuse it with a link.

Categories

cold email software 24 live answers · leaders: Smartlead 79%, Lemlist 75%, Instantly 62% CRM for small business 24 live answers · leaders: HubSpot CRM 88%, Zoho CRM 83%, Pipedrive 79% email marketing software 24 live answers · leaders: Brevo 79%, Mailchimp 71%, ActiveCampaign 67% form builder 24 live answers · leaders: Tally 79%, Typeform 79%, Jotform 75% help desk software 24 live answers · leaders: Freshdesk 88%, Zoho Desk 83%, Zendesk 79% invoicing software 24 live answers · leaders: QuickBooks 88%, Zoho Invoice 88%, Xero 79% landing page builder 24 live answers · leaders: Unbounce 79%, Instapage 67%, Carrd 62% lease accounting software 48 live answers · leaders: FinQuery (LeaseQuery) 83%, Trullion 60%, Visual Lease 60% live chat software 24 live answers · leaders: Zendesk 75%, LiveChat 62%, tawk.to 62% password manager 24 live answers · leaders: 1Password 88%, Bitwarden 83%, Dashlane 58% podcast hosting platform 24 live answers · leaders: Buzzsprout 83%, Transistor 83%, Spotify for Creators (Anchor) 67% proposal software 24 live answers · leaders: PandaDoc 88%, Qwilr 75%, Better Proposals 71% rank tracking software 24 live answers · leaders: SE Ranking 83%, AccuRanker 75%, Semrush 71% appointment scheduling software 24 live answers · leaders: Calendly 88%, Square Appointments 62%, Acuity Scheduling 58% screen recording software 24 live answers · leaders: Loom 83%, Camtasia 79%, OBS Studio 79% social media scheduling tool 24 live answers · leaders: Buffer 75%, Hootsuite 75%, Later 58% time tracking software 24 live answers · leaders: Clockify 83%, Toggl Track 79%, Harvest 67% uptime monitoring tool 24 live answers · leaders: UptimeRobot 92%, Better Stack 75%, Uptime Kuma 50% video hosting platform 24 live answers · leaders: Wistia 88%, Vimeo 79%, YouTube 67% website builder 24 live answers · leaders: Squarespace 79%, Wix 75%, Shopify 71% website heatmap tool 24 live answers · leaders: Microsoft Clarity 96%, Mouseflow 88%, Hotjar 79%

21 categories · 528 live answers so far · new categories added weekly, existing ones re-run monthly.

What every page shows

The share of answers naming each vendor, split by assistant; the largest disagreements between ChatGPT and Perplexity; and the source sites the answers were built from. The recurring finding across categories is that a small number of roundup and review pages decide who gets recommended, and they are rarely the vendor's own site.

Method, in short

Twelve buyer-intent prompts (best, top options this year, for a small business, most affordable, for a team of ten, what professionals recommend, compare the leaders, what to look for, best reviews, alternative to the most popular, best for startups, leading providers) are sent live to ChatGPT (gpt-5, web search on) and Perplexity (sonar) through the DataForSEO LLM Responses API. Each answer is checked for every vendor name with aliases and old names merged; source links are counted once per domain per answer. Assistants are non-deterministic, so single-run shares carry a few points of noise; the monthly re-runs are what make the trend meaningful. Full method on each category page.

Your category isn't here?

Not in a category above? The free AI visibility check asks two buyer questions for any brand, live. The free AI visibility audit runs the same twelve questions for any brand in any category and sends you the report. Vendors on any page can have their per-question breakdown free by writing to audits@agentbuilt.dev. Monthly, with the trend: Brand Watch, $39/mo.