AI share of voice · landing page builder · September 2026

When a buyer asks ChatGPT or Perplexity for landing page builder, who gets named?

We asked both assistants the twelve questions a buyer types when choosing a vendor — 24 live answers — and counted how often each vendor was named, and which websites the assistants read to decide. No vendor was involved. The numbers are below; the method is at the bottom.

24live answers (12 ChatGPT, 12 Perplexity)
18vendors named at least twice
79%of answers name Unbounce, the category leader
8sites cited in a fifth or more of answers

Share of answers that name each vendor

Aliases, product names and old names are merged. Percentages are of all 24 answers. Vendors named only once are omitted.

The default answers

Unbounce79%
Instapage67%
Carrd62%
Leadpages62%
HubSpot (Content Hub / Marketing Hub)54%
Webflow50%

The middle pack

Landingi33%
Wix29%
ClickFunnels25%

Rarely named

Framer21%
Swipe Pages21%
Mailchimp17%
GetResponse12%
MailerLite12%
Squarespace12%
Zoho LandingPage12%
Elementor8%
Systeme.io8%

The two assistants do not agree

ChatGPT and Perplexity build their answers from different pages, so the same vendor can be a default on one and near-invisible on the other. The largest gaps:

VendorChatGPTPerplexity
Webflow83%17%
Framer42%0%
Carrd50%75%
HubSpot (Content Hub / Marketing Hub)42%67%
MailerLite0%25%
Squarespace25%0%
Zoho LandingPage0%25%
Swipe Pages8%33%

What the assistants read to decide

Every answer came with source links. These are the domains cited most across all 24 answers. Presence on the top few (g2.com, blog.hubspot.com, emailvendorselection.com, fitsmallbusiness.com) determines the category far more than anything on a vendor's own site.

SourceAnswers citing itWhat it is
g2.com11Review aggregator
blog.hubspot.com10HubSpot's marketing blog (also a vendor here)
emailvendorselection.com9Marketing-tool review site
fitsmallbusiness.com8Small-business review site
clickfunnels.com8A vendor's own content
getresponse.com8A vendor's own content
klientboost.com6PPC/CRO agency blog
guideflow.com5Software vendor's blog
emailtooltester.com4Marketing-tool review site
webflow.com4A vendor's own content
bloggingwizard.com4Marketing-tool review blog
klaviyo.com4Email-platform vendor's blog
Unbounce leads, named in 19 of 24 answers. Webflow is a ChatGPT answer: named in 10 of 12 ChatGPT answers and 2 of 12 Perplexity answers, and Framer in 5 against none. Perplexity leaned on marketing-suite vendors' own pages (blog.hubspot.com in 10 of its 12 answers, clickfunnels.com and getresponse.com in 8 each) and named HubSpot in 8 of 12. HubSpot and Mailchimp are counted only where they are recommended as the landing page tool, not where they are listed as integrations.

Method

The twelve prompts: Best landing page builder for startups · Compare the leading landing page builder tools. · Recommend a landing page builder for a team of 10. · What are the top landing page builder options in 2026? · What is a good alternative to the most popular landing page builder? · What is the best landing page builder? · What is the most affordable landing page builder? · What landing page builder do professionals actually recommend? · What should I look for when choosing a landing page builder? · Which landing page builder has the best reviews? · Which landing page builder should a small business use? · Who are the leading providers of landing page builder?

Each prompt was sent live to ChatGPT and Perplexity (ChatGPT as gpt-5 with web search on; Perplexity as sonar) via the DataForSEO LLM Responses API on 27 September 2026 — 24 answers. Every answer was checked for each vendor name using case-insensitive matching with aliases and old names merged; vendors were drawn from the answers themselves, so a vendor that no answer named does not appear. Source links inside each answer were counted once per domain per answer (up to eight domains per answer, so citation counts are lower bounds). Answers were truncated at 4,000 characters before scoring. Assistants are non-deterministic: a single vendor's share can move several points between runs. Total cost of the data on this page: US$0.52.

We re-run categories monthly. If a vendor on this list wants the per-question breakdown for their brand — which questions they are named for, which they are not, and which sources carried the answers that omit them — it is free; write to audits@agentbuilt.dev. Want it every month, with the month-over-month trend? Brand Watch does that for one brand at $39 a month.

Want this for your own category?

Not on this list, or want to see today's answers for your own brand? The free AI visibility check asks ChatGPT and Perplexity two of these questions live, in about a minute. The free AI visibility audit runs the same twelve questions for any brand in any category and sends you the report. No card, no call. Other categories: appointment scheduling software, cold email software, CRM for small business, email marketing software, form builder, help desk software, invoicing software, lease accounting software, live chat software, password manager, podcast hosting platform, proposal software, rank tracking software, screen recording software, social media scheduling tool, time tracking software, uptime monitoring tool, video hosting platform, website builder, website heatmap tool.